Discover what looks best on you.
Personalized makeup and color recommendations tailored to your features — from a quick 2-minute quiz and a single selfie.
Discover what
looks best on you.
Personalized makeup and color recommendations tailored to your features.
The Bella app for iPhone — drag the photo to compare
How it works
Two minutes, one selfie — every recommendation yours.
- 01Nine quick questionsYour goals, your routine, the looks you're drawn to. About two minutes.
- 02One clear selfieBella reads your coloring, contrast, face and eye shape — or shows you on a model first.
- 03Your Beauty ProfileYour color season, your palette, and every look rendered on your own face.
Start with a goal
What would you love help with?
Pick the one closest to you — the quiz starts there and adapts the rest.
What members say
Loved on real faces, every day
“ok i was skeptical but the color analysis is SO accurate?? wore my palette colors to work and got three compliments in one day lol”
“no more standing at sephora guessing which shade… i just check my palette. also the 10 min routine actually works, my mornings are saved”
“the before/after on MY own face got me. instantly sent it to the group chat. soft summer girlies rise ✨”
Questions
Good to know
How does Bella work?
You answer a short quiz about your style and goals, then Bella analyzes a selfie to read your coloring, contrast and features. Together they become your Beauty Profile: your color season, your palette and looks made for your face.
How long does the quiz take?
About two minutes. Nine quick questions, then Bella does the rest.
What happens with my selfie?
Your photo is used only for your own analysis and previews. It is never shared. If you'd rather peek first, you can preview every look on a model instead.
Do I need makeup experience?
Not at all. Bella adapts to your skill level — from simple five-minute routines to full looks — and explains every step.
Can I cancel anytime?
Yes. Bella Plus renews automatically and can be cancelled anytime — you keep access until the end of the period you paid for.
Your looks are already waiting
Two minutes of questions, one selfie — and every recommendation is yours.